Case study 3 of 4 · Freelance, with my design partner
Mali Plac
Website redesign and brand refresh for a Slovenian local-food marketplace that connects buyers directly with small farmers and producers.
Live
Context & problem
Mali Plac is a Slovenian local-food marketplace connecting conscious buyers directly with small farmers and producers — seasonal vegetables, fruit, bread, dairy, seedlings and honey. Customers order online and collect at one of roughly 30 pickup points across the country.
The existing site had fallen behind the brand’s reputation. The client’s goal was clear and measurable: grow the customer base by 5% through a stronger digital experience and a more credible brand presence.
My role
A two-person project with my design partner, Hristina.
- I led the technical side: research, user flows, wireframes and the WordPress/Elementor Pro build.
- Hristina led the branding: logo, color palette, typography and supporting materials (order templates, calendars).
Process
Research & competitor analysis
Of similar local-food and marketplace platforms.
User flows
For the browsing, ordering and pickup experience.
Wireframes in Figma
Validating structure before development.
Branding (led by Hristina)
Logo, color palette, typography, order templates and calendars.
Build in WordPress + Elementor Pro
Configuring the theme, plugins and layout around the new brand system.
Solution
Outcome
The client’s goal was a 5% increase in customers, and the client reported exceeding it.