Case study 4 of 4 · Freelance, with my design partner
Plodno Življenje
Brand identity and a Kajabi membership platform for a Slovenian fertility and wellness education community, from research to launch.
Live
Context & problem
Plodno Življenje is a Slovenian wellness platform focused on fertility, health and personal development, offering educational content, online programs and a membership community. The founders brought my design partner and me on to build their brand and digital platform from the ground up.
The challenge was to bring educational content, a paid membership area and future course offerings into one cohesive platform, with a visual identity credible enough for a sensitive, personal health topic.
My role
- I led the technical side: research and competitor analysis, user flows, and the full Kajabi build — content structure, access tiers and course architecture.
- Hristina led the branding: logo, color palette, typography and supporting templates (Instagram, Facebook, calendars). She also helped with the UI.
Process
The whole project lived on one FigJam board — planner, to-dos from the client’s brief, branding, photo & video, and website structure. Scroll to pan across it.
- Research & competitor analysis of similar wellness and membership platforms.
- User flows for membership sign-up, content access and course structure.
- Brand identity led by Hristina, then supporting templates for ongoing content.
- Kajabi build — structuring content, access tiers and course architecture.
Solution
Outcome
The platform launched with a visual identity and membership structure that gives the founders a clean, approachable home for education, community and long-term engagement.